Founded by Emilie Hajek, Stay Soft was created with the goal of bringing benevolence and self-love back into lingerie. For the brand, it is important that pieces flatter and highlight the beauty in the diversity within each of us. Stay Soft motivates positive self-image by using designs that cajole and flow with curves of the silhouette, encouraging us to feel beautiful and empowered while providing ultimate comfort and elegance.
Each garment being ethically handmade in Canada, compassion is at the heart of every collection. Stay Soft prides itself on its 'slow' fashion, choosing to produce pieces that help recenter the balance of a 'fast' fashion world.
Stay Soft embraces simplicity, casual luxury and revisits classic designs. Constantly inspired by progressive beauty, the brand embodies genuine love.